Browns Tap Columbus Based Huntington Bank As New Stadium Naming Rights Sponsor

Browns, Huntington Bank Ink Stadium Naming Rights Deal

Key Takeaways

• Huntington Bank has acquired the naming rights to the new Cleveland Browns stadium.
• The deal is valued at $15 million annually, making it one of the largest stadium naming rights deals in NFL history.
• The stadium will be known as Huntington Bank Stadium.

Overview

The Cleveland Browns have announced a 15-year, $225 million naming rights deal with Huntington Bank for the team's new stadium, which is scheduled to open in 2022. The stadium will be known as Huntington Bank Stadium.

The deal is one of the largest stadium naming rights agreements in NFL history, and it is the largest naming rights deal in Browns history. Huntington Bank is a Columbus, Ohio-based bank that has been in business for over 150 years.

Details of the Deal

The naming rights deal includes the following:

• The stadium will be named Huntington Bank Stadium.
• Huntington Bank will have a major presence throughout the stadium, including signage, branding, and advertising.
• Huntington Bank will be the exclusive banking partner of the Browns.
• The Browns will promote Huntington Bank through a variety of marketing and advertising initiatives.

Benefits to the Browns

The deal is a major financial win for the Browns. The $225 million will help the team pay for the construction of the new stadium, which is estimated to cost $1.2 billion.

The deal will also help the Browns increase their revenue. Huntington Bank will pay the Browns $15 million annually for the naming rights, and the Browns will also receive revenue from advertising and other marketing initiatives tied to the deal.

Benefits to Huntington Bank

The deal is also a major marketing win for Huntington Bank. The naming rights to a major NFL stadium will give Huntington Bank a significant amount of exposure to football fans in Cleveland and across the country.

The deal will also help Huntington Bank attract new customers in Cleveland. The Browns are one of the most popular teams in the NFL, and the stadium naming rights deal will give Huntington Bank a unique opportunity to connect with Browns fans.